ART OF BOARD PARTNERS WITH MODASTEN EYEWEAR TO LAUNCH RECYCLED SKATEBOARD SUNGLASSES COLLABORATION November 30 2014
The high-end collection was made solely from skateboard decks collected through I Ride I Recycle
Orange County, CA (December 1, 2014) – Art of Board, a lifestyle and design brand known for its hard surface tiles made from recycled skateboard decks, has partnered with Modasten, a Florida-based sunglasses company, to create a high-quality, truly original, and eco-friendly sunglasses collection. This sunglasses line will be available for purchase beginning Cyber Monday, December 1 through the Modasten website and in select skate and surf shops in the U.S. The collection was created from skateboard decks collected through Art of Board’s first-ever international skateboard recycling movement, I Ride I Recycle, making them truly authentic and part of a revolutionary recycling story.
In the massive market of the action sports and sunglasses industry, Art of Board and Modasten stand out as a collaboration that’s not only artful and unique, but also superior in quality, fit and detail. Each pair is one-of-a-kind, with high-quality polarized lenses by Carl Zeiss Vision, and flexi-hinges that comfortably adjust to each wearer.
“The only way Art of Board was going into this category was if we could find a partner that could make a superior product,” said Rich Moorhead, Founder of Art of Board. “Being able to marry the highest-quality possible with our values of reusing and recycling makes it a stand out product and adds another level of originality to our authentic designs.”
Producing this truly original collection coincides with Art of Board’s tagline: “Authenticity is not dead.” The sunglasses are just one more way Art of Board tells the true, passionate story of skateboarding, as each pair is a tangible result of skateshops and individual riders around the U.S. being part of the I Ride I Recycle movement.
The collaboration offers customers and retailers SEVEN different styles and two different colored lenses from which to choose. Each pair is made from 100% recycled skateboard wood at a retail price of $129.
“We were developing the idea of making sunglasses out of used skateboards for almost 2 years when we met up with Art of Board,” said Gil Dror, cofounder at Modasten. “Our similar ideals and determination to create top-quality optics out of recycled skateboard decks led to a collaboration that we are very proud of. We’re confident that Modasten's experience in the high-end sunglass world combined with the authenticity of the Art of Board brand and its respected recycling movement will add an exciting new dimension to the eyewear industry.”
To view the Art of Board eyewear collection, please visit Modasten.com. For more information, or to purchase Art of Board merchandise, please visit artofboard.com.
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About Art of Board
Art of Board is a lifestyle and design brand that embodies the creative spirit, freedom and individuality of skateboarding. Art of Board-brand hard and soft goods pay homage to a used skateboard deck’s scratches, gouges and worn graphics – capturing the true soul of skateboarding. Creators of Skate Tile and the world’s first-ever skateboard recycling movement, I Ride I Recycle, Art of Board allows skateshops, parks, board manufacturers and individual riders to be part of the brand’s designs by recycling their skateboards instead of tossing them in the trash. The brand’s goal is to keep wood waste out of landfills, support skateshops and parks, and empower youth. By purchasing Art of Board products, customers become part of the movement and help the brand to support various action sports charities. For more information, visit artofboard.com
About Modasten
Modasten started in 2009 with the mission to bring a fresh new face to the action sport eyewear industry. Scouring the globe for superior manufacturing and creating close relationships with the best sunglass factories in the world led to premium quality optics that stands out on their own. In an industry that has been saturated with cloned products and people, Modasten symbolizes a vision of freedom to be yourself and to look and live the way you choose. For more information, visit modasten.com.